What are we doing?

The goal of HR branding is to position a company as a preferred employer in the labor market, which ensures gaining a competitive advantage, attracting qualified employees, as well as increasing and retaining the loyalty of existing employees in the long term. HR branding services include:

• Labor market research (about working conditions, current trends)
• Internal organizational surveys (on employee satisfaction, loyalty, motivation, engagement and other important factors)
• Identifying internal organizational gaps
• Defining the strategy and relevant action plans needed to create and strengthen the image of a preferred employer
• Defining internal and external communication strategy

What sets us apart?

• Business-oriented HR approaches – the HR processes we define are always aimed at implementing the main business goals, which ultimately determines the success of our services.
• Data-driven decisions – we are guided only by data obtained through research and analytics, which allows us to develop the most effective and result-oriented strategies
• Long-term partnership – Our service is not limited to one-off solutions. We offer Long-term support to ensure successful implementation and further improvement of strategies
• Customer care – By working with Loialte, our clients receive the best customer experience. This is one of our top priorities.
• Flexibility in the service process – we provide services to customer organizations both remotely and hybridly, and if necessary, it is possible to fully send a Loialte employee to the client’s workplace.
• Services throughout Georgia – Georgia Working in the regions is one of our priorities. Loialte is represented by 4 branches in Tbilisi and Batumi, although we implement projects in all regions of Georgia.

Benefits for your business

• Ability to attract the best candidates – a strong brand attracts the desired talents to the company, helping us gain and maintain competitiveness in the labor market
• Optimization of financial and time resources – a preferred employer always positions itself more aggressively in the market, which leads to the ability to attract the desired human capital in less time and with less cost.
• Increasing employee engagement – A positive corporate environment and culture helps motivate the team, increase employee engagement and loyalty, which makes the work process much more efficient and successful.
• Strong employer reputation – A reputation as a responsible employer helps a company not only for HR purposes, but also from a commercial perspective
• Talent retention – establishing/improving HR branding mainly involves a high level of employee satisfaction and engagement, and employee satisfaction is the basis for their long-term retention, which helps the business develop sustainably and gain/maintain competitiveness in the market.

Who do we serve?

The service is designed for organizations of various sizes and activities, including:

• Startups – Young companies often lack resources and experience in HR branding. We provide them with professional support to help them grow and develop quickly.
• Small and medium-sized businesses – for companies that need to attract employees in a competitive labor market and want to become attractive and distinctive employers
• Large companies – organizations that already have a large number of employees and need to position themselves positively both inside and outside the company
• For organizations that are struggling to attract and retain top talent – we will help them identify gaps and develop strategies to address them.

Our approach

• Diagnostics – We provide a study of the client’s organizational goals, identification of needs and challenges
• Necessary research – Design, conduct and analyze internal and external research required to define an effective HR branding strategy
• Customized plan – We create an HR branding strategy and detailed action plan based on the client’s organizational needs and specifics.
• Ongoing support – regular support in the form of expert advice, involvement in specific processes, as well as reporting to the client on the progress of HR branding-related processes in the organization
• High quality of service – We offer consistent, professional service that is trusted by many small, medium and large organizations both in Georgia and abroad.
• Partnership – We become a trusted partner for your team, focused on achieving specific goals.
• Continuous service improvement – We constantly receive feedback from customers, as well as monitor current news and trends in our field in order to make our services even more sophisticated and tailored to customer needs.

*Loialte provides HR services to customers through its affiliated HRM agency hiro.

Contact us today and learn more about the benefits you will receive by partnering with Loialte!