Auditing and consulting company Loialte has created the Loialte 4SME program, which aims to support and develop entrepreneurs working in this sector.
Loialte 4SME activities are intended for both existing and potential customers of the company and combine all the main areas that challenge and hinder small and medium-sized businesses in their development and growth process. These include effective access to finance, marketing and sales, digitalization of business processes, access to international markets, etc.
Since the beginning of Loialte’s operations in the Georgian market, small and medium-sized businesses have always been one of its main priorities, and the company has accumulated rich experience in working with this sector over the years. It is worth noting that Loialte’s services are available throughout Georgia and in this regard it is the undisputed leader in the market. It is precisely with all of the above in mind that it became possible to create a unique SME support program, tailored to the needs of small and medium-sized businesses.
Interest in small and medium-sized businesses is growing, both from the private and public and civil sectors. According to the 2023 Survey of Enterprise Activity Results of Geostat, last year, the turnover of the Georgian business sector amounted to 204.6 billion GEL, and the output of the business sector amounted to 77.9 billion GEL, and both of these indicators are increasing year by year. In addition, the involvement of small and medium-sized businesses in the business sector is constantly improving, accounting for 33.2% of total turnover and 53.9% of total output. These statistics are also reflected in employment, as 59.6% of those employed in the business sector work in SMEs.
Despite the constantly growing and improving statistical data, small and medium-sized businesses still face many challenges, overcoming which can significantly accelerate the growth of the SME sector and, consequently, the Georgian economy. Challenges, as well as the ways to solve them, are individual, which is why Loialté 4SME combines various capabilities that are based on practical experience within the company and the findings of authoritative organizational research.
In this article, we will introduce you in detail to the directions defined by the Loialté 4SME program.
Effective access to finance and raising financial awareness are two areas that are vital for any commercial organization, especially for SME businesses. By attracting additional financial resources, including so-called “smart money”, a company can not only accelerate business growth, but also acquire strategic partners with whose help it will be able to scale more easily. Within the framework of Loialté 4SME, company founders and managers will have the opportunity to raise awareness of financing opportunities, as well as receive professional support in the process of attracting financial resources from financial institutions, state agencies or donors.
Experienced businessmen understand that the mere presence of finances is not enough for a company to succeed, because managing money effectively is no less important than the money itself. Within the framework of Loialté 4SME, companies will be able to receive consulting services on special terms, which include consultations with industry experts and participation in the “Simplify” program. The “Simplify” program provides SMEs with high-quality accounting and other financial services individually tailored to their budget and needs.
If accounting is an internal operational process of a company focused on sustainability, sales, marketing, branding and communication are the areas with which a company sells its own product or service and, accordingly, generates revenue. Companies involved in Loialté 4SME will have the opportunity to appear in various Loialté communication channels, thereby enriching the base of potential clients and partners. They will also receive special offers from Loialté’s partner marketing companies.
In the modern world, creating a successful business requires, among other factors, flexibility and process optimization. Digitalization is one of the best opportunities to achieve this goal, which in turn requires specific sectoral knowledge and information on new technologies. That is why educational elements have been included in the program created by Loialté for small and medium-sized businesses. Within the framework of Loialté 4SME, SME founders and managers will receive information about both digital tools and trends in the sector. Within the framework of the program, entrepreneurs will be able to take advantage of special conditions for various digital solutions from Georgian technology companies.
Loialté 4SME also envisages the creation of business meetings, business forums, workshops and webinars, or simply put, a communication space that will allow companies involved in the program and their managers to meet new employees, potential clients and partners, including abroad, which may lay the foundation for the company’s expansion in the country or beyond. Access to international markets is another direction of Loialté 4SME, which involves assistance in finding foreign partners and researching the target market.
As we mentioned at the beginning, the small and medium-sized sector is the backbone of the Georgian economy. However, in addition to numbers, the SME sector is also important in terms of innovation, as many technologies, products and services that we use every day today were once born in a small company with an idea and a vision for its implementation. Loialté 4SME will also provide entrepreneurs with the opportunity to develop innovative projects.
Loialté 4SME is already active and interested companies can join the project via this link .
Auditing and consulting company Loialte has been operating in the Georgian market since 2018. In addition to Georgia, the brand has been represented by offices in Uzbekistan and the United Arab Emirates since 2024, and serves clients from more than 20 countries with various consulting services. The company’s portfolio includes more than 1,000 completed and ongoing projects. Also, in 2023, Loialté obtained the ISO 9001:2015 certificate in the field of accounting and tax services, which means that the high quality of the company’s services is unsurpassed worldwide.
Loialté 4SME – the best partner for small and medium businesses.
